Grey Malaysia, Agency / Creative,

Description

This video for the SELAMAT project by Volvo captures a camouflage-wrapped prototype vehicle navigating a bustling urban street. The car features striking black and white geometric patterns across its body and wheels, with the word SELAMAT displayed prominently on the side and license plate. The background shows city traffic, multi-story commercial buildings, and storefronts under overcast daylight. The footage provides a street-level view of the vehicle in motion amidst urban surroundings.

Style

Documentary, Vertical, Clean

Techniques

Natural light

Industries

Electric / EV

Color

Background

Street

Context

Advertising Campaign