Brand
ProjectHello George
Volkswagen Hello George 2024
Associated creatives
Tags
Description
This video advertisement for Volkswagen, titled Hello George, follows an elderly couple through various everyday scenarios including driving together, shopping at a grocery store, doing yard work, and managing household tasks. The narrative highlights the interaction between the partners as they call out to each other across different locations. The scenes transition between car interiors, domestic settings, and outdoor spaces with natural lighting and a warm, lifestyle-oriented tone. Produced by SMUGGLER with agency work from Johannes Leonardo, the commercial blends relatable character moments with automotive context.

