ProjectThat's a bold choice
Chemistry Set, Media,
Associated creatives
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Description
This vertical campaign video for Vodka Cruiser, titled That's a bold choice and created by Clemenger BBDO Australia with production by Revolver, captures a series of street interviews in Sydney. An interviewer holding a branded microphone approaches various pedestrians outside locations like the Enmore Theatre, asking if they would like to be in a commercial. The spontaneous interactions highlight diverse reactions from passersby, with some accepting the invitation to step behind the scenes. The dynamic hand-held footage blends outdoor daylight urban environments with moody interior spaces.
Style
Documentary, Humorous, Vertical, Vignette
Industries
Alcoholic Beverages
Color
Rose (50%)
Pure White (50%)
Background
Street
Context
Social Media / Short Form Video