Brand
ProjectModern Family
TBWA\Amsterdam, Agency / Creative,
Associated creatives
Tags
Description
This commercial video campaign titled Modern Family for Vodafone, produced in collaboration with TBWA Amsterdam and Production, showcases a diverse array of families and friends connecting through digital devices and shared moments. The montage features various scenes including people wearing VR headsets in an arcade, friends laughing on a boat, families running in a park, video calls on smartphones, birthday celebrations, and couples cooking together in a kitchen. The cinematography employs dynamic live-action capture techniques with warm natural lighting and vibrant color grading to emphasize emotional connection and familial bonds across generations.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Telecommunications
Context
TVC / TV Commercial