VML New York, Agency / Creative,

Description

The commercial features Colgate Optic White Pro Series toothpaste. A red tube of Colgate toothpaste is centered on a white background with the text WOW. A woman with long brown hair and red lipstick is seen smiling, then brushing her teeth with a red toothbrush and Colgate toothpaste. Various makeup and beauty supplies surround the toothpaste tube on a shelf. An animated graphic shows the ingredients of hydrogen peroxide complex. The woman smiles with white teeth, wearing a red jacket and skirt.