VML New York, Agency / Creative,

Description

A man with dark hair and a beard spins a basketball on his finger, smiling at the camera. He is wearing a white tracksuit, and the background is a white tiled wall with blue geometric shapes and a light wood circle that has lines across it similar to a basketball court. The lighting is bright and even. Later, the man is seen wearing a gray t-shirt and tossing the basketball into a hoop on a white tiled wall. The New Balance logo is prominently displayed. The video has a clean and modern aesthetic with a focus on the subject and the basketball.