VML Australia, Agency / Creative,

Description

This promotional video highlights Puma soccer shoes, branded in collaboration with XXXX beer. The shoes are placed on a square patch of artificial green turf against a red backdrop. Close-up shots reveal design details, including the XXXX logo, and the words "Pride in your origin." Further, the words "Playing on Home Soil" and the Rockhampton postal code of 4701. The outsole features the Puma logo and molded studs. The video includes a segment of a man lacing up the shoes on a grass field, and a player identified as Cameron Munster. The video features aerial views of the city of Rockhampton, Australia, and a lab where the shoes are being treated with soil. The video features visual effects and typography.