Brand
ProjectEverywhere You Want To Be
Laconic, Post Production / VFX,
Associated creatives
Tags
Description
This commercial video for Visa's Everywhere You Want To Be project showcases various elite athletes standing and moving under dramatic spotlight beams within a dark, moody studio environment. The sequence features individuals such as skiers and skaters illuminated by overhead shafts of light against deep shadows. Clean framing and deliberate lighting create an atmospheric, cinematic tone that highlights each athlete. Production was handled by Conde Nast with post-production by Laconic.
Style
Vertical, Cinematic, Moody, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Banking
Color
Jet Black (70%)
Royal Blue (30%)
Background
Set-dressed
Context
TVC / TV Commercial