ProjectStreet Culture Collabs
Virtue Asia, Agency / Creative,
Associated creatives
Tags
Description
The video showcases James Reid performing live on a stage with his band, against a backdrop of a brightly lit city skyline at night. The stage is dark, illuminated by spotlights highlighting the performers. The scene cuts to various outdoor and indoor locations, including crowded streets, recording studios, and dance venues, all connected by a central theme of music and performance. There are glimpses of roller skaters in various settings, emphasizing urban subcultures. The video transitions between outdoor scenes and indoor performances, with neon lights adding to the vibrant atmosphere. There are also scenes of groups of people dancing and enjoying themselves.