Aube Perrie, Director,

Description

Athlete Vini Jr. stars in this Apple commercial project directed by Aube Perrie, with choreography by Ryan Heffington and cinematography by Jake Gabby. Produced by RESET with post-production by ARC Los Angeles, the video captures the subject wearing wireless earbuds, a white shirt, and dark trousers while dancing through indoor hotel spaces and outdoor urban environments. The warm lighting and cinematic framing highlight the expressive choreography as the subject moves dynamically through hallways and alleys.

Style

Vertical, Cinematic, Warm

Techniques

Slow motion

Industries

Consumer Electronics

Color

Background

Hotel Lobby

Context

TVC / TV Commercial