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Village Marketing, Agency / Creative,

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A comedic commercial for Hellmann's mayonnaise shows a woman in a kitchen, opening her refrigerator to find leftovers. A cat sitting on a stool at the kitchen counter meows at her. The woman determines that the leftovers need mayonnaise. Later, a cooking show features the woman, a co-host, and the cat in a chef's hat and bow tie. Other scenes show a book signing with the woman and the cat, people reaching for Hellmann's on a grocery store shelf, and the woman eating mayonnaise straight from the jar.