Viktor & Rolf Viktor&Rolf SS26 campaign 2026

Description

Model Laiza de Moura reclines outdoors on a textured concrete surface flanked by metal tracks and painted markings for the Viktor & Rolf Spring/Summer 2026 ready-to-wear advertising campaign. She wears an expansive, sculptural black dress layered with sheer ruffles and printed with white polka dots, styled over a sleek black pencil skirt and pointed black pumps. Her cropped dark hair and bold magenta lip create a sharp contrast against the industrial ground and neutral panel wall. Directional natural light defines the tactile volume of the fabric, while central brand typography overlays the frame.

Style

Vertical, Commercial, Polished, Graphic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign