Vikelas Architects Brand Identity 2019

Description

This brand identity project for Vikelas Architects features a dimensional white folded sign displaying typography with a progressive letter-removal effect. The black sans-serif lettering gradually steps down in length on both words, creating a receding architectural visual rhythm. The object is positioned against a contrasting background split into dark black and textured grey surfaces. The lighting is clean and directional, casting subtle shadows that emphasize the folded three-dimensional form of the signage. The piece was designed by Miltos Bottis and AG Design Agency.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Context

Advertising Campaign