BrandVictoria's Secret
ProjectIt Girl Dressing 2026

Victoria's Secret It Girl Dressing 2026 2026
Associated creatives
Tags
Description
Model Hailey Bieber reclines across an unmade bed dressed in white sheets and pillows for Victoria's Secret's 'It Girl Dressing 2026' campaign, captured by photographer Zoey Grossman and styled by Gabriella Karefa-Johnson. She wears a two-piece burgundy satin lingerie set comprising a triangle bralette and matching low-rise bottoms. Posed on her side against a vertical wood-paneled headboard, she holds a small white ceramic espresso cup. Warm, soft ambient light illuminates the bedroom setting, accentuating the natural tones and relaxed styling.
Style
Horizontal, Commercial, Sensual, Warm
Techniques
Soft Light
Industries
Lingerie & Underwear
Color
Burgundy (60%)
Espresso (30%)
Background
Hotel Room
Context
Advertising Campaign


