BrandVictoria's Secret
ProjectIt Girl Dressing 2026

Victoria's Secret It Girl Dressing 2026 2026
Associated creatives
Tags
Description
Model Hailey Bieber reclines across a white duvet and plush pillows in a hotel room setting for Victoria's Secret's It Girl Dressing 2026 campaign, styled by Gabriella Karefa-Johnson and photographed by Zoey Grossman. She wears a minimalist, semi-sheer deep burgundy lingerie set featuring a triangle bralette and matching briefs. In one hand, she rests a plastic takeaway cup of iced green juice against the bedding. The composition is lit with warm, soft ambient lighting highlighting the wooden headboard and modern wall sconce in the background.
Style
Vertical, Commercial, Sensual, Warm
Techniques
Soft Light
Industries
Lingerie & Underwear
Color
Burgundy (50%)
Background
Hotel Room
Context
Advertising Campaign


