TBWA\Melbourne,

Description

This commercial spot for VicReturn features a young girl arriving at a container deposit depot with a bag of recyclables, stepping out of a teal utility vehicle. Scenes show children participating in recycling and enjoying ice cream from a food truck, capturing a community-focused narrative. The cinematography employs natural daylight and a warm color grade, emphasizing outdoor locations such as depot facilities and parking areas. The project highlights sustainable habits and community engagement through relatable storytelling.

Style

Horizontal, Commercial, Action, Warm

Techniques

Natural light

Industries

Public Awareness

Color

Background

Residential Building

Context

TVC / TV Commercial