McCann Paris, Agency / Creative,

Description

This Vichy campaign video features three women of different ages discussing perceptions of menopause against a minimalist white studio background. Kinetic typography animates across the frame to highlight key phrases as the speakers share candid perspectives. The lighting is bright and even, highlighting natural skin tones and expressions of empowerment. The production features clean commercial styling with modern wardrobe choices.

Style

Vertical, Commercial, Clean

Industries

Skincare

Color

Background

White Seamless

Context

Advertising Campaign