Vice France, Agency / Creative,

Description

The grainy, lo-fi video shows a group of young adults in an urban setting. Several of them are riding BMX-style bikes on city streets, with backdrops of brick walls and urban architecture. The video has a vintage aesthetic, enhanced by visible film grain and on-screen timecode. The individuals are dressed in casual streetwear, some wearing hooded jackets and stylish footwear. The overall mood is edgy, reflecting a street-style culture.