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ProjectLa Vacanza 2026 Ad Campaign
A young male model lying on a bed wearing a patterned short-sleeve shirt and white trousers with a black bucket bag on the sheets.

La Vacanza 2026 Ad Campaign 2026

Associated creatives

Ferdinando Verderi
Ferdinando VerderiCreative Direction and Film
Steven Meisel
Steven MeiselPhotographer
Ella McCutcheon
Ella McCutcheonModels
Sabryna Oliveira
Sabryna OliveiraModels
Betsy Gaghan
Betsy GaghanModels
Alvise Candida
Alvise CandidaModels
Jackson Roodman
Jackson RoodmanModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Jin Soon Choi
Jin Soon ChoiManicurist
Julia Lange
Julia LangeCasting Director
Mary Howard
Mary HowardSet Designer
Jeremy Hall
Jeremy HallFilm DOP

Tags

man lying on bedman on bedyoung manpatterned short sleeve shirtwhite trousersstudded beltblack bucket bagbucket bag

Description

Captured by Steven Meisel for Versace's La Vacanza 2026 ad campaign, this image features a young male model reclining on a bed set against an open window overlooking the ocean. He wears a short-sleeve patterned button-up shirt, white trousers, and a studded black belt. A large cream-colored bucket bag with black leather trim rests on the blue sheets beside him. A large fashion advertisement poster hangs on the wall in the background, adding an editorial layer to the staged interior setting.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Powder Blue (30%)
Jet Black (20%)

Background

Bedroom

Context

Advertising Campaign