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  • ·Versace Holiday 2023 Ad Campaign Featuring Hyunjin
BrandVersace
ProjectHoliday 2023 Ad Campaign
Hyunjin wearing a patterned black coat holding a matching Versace handbag in a snowy studio setting

Versace Holiday 2023 Ad Campaign 2023

Associated creatives

Donatella Versace
Donatella VersaceVersace Creative Director
Angelo Pennetta
Angelo PennettaPhotographer
Rosie Marks
Rosie MarksDirector
Hyunjin
HyunjinModels
Amelia Gray
Amelia GrayModels
Hedi Ben Tekaya
Hedi Ben TekayaModels
Sacha Quenby
Sacha QuenbyModels
Jacob K
Jacob KStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

hyunjinhyunjin versacehyunjin modelman wearing patterned coatpatterned coatblack coatversace handbagtote bagblack sneakersman in coat

Description

This portrait from the Versace Holiday 2023 ad campaign features global brand ambassador Hyunjin posing centrally against a simulated blue sky and snowy ground backdrop. Falling snowflakes drift through the frame, creating a winter holiday atmosphere. Hyunjin wears a dark, patterned jacquard coat layered over dark trousers and sneakers, while holding a matching patterned tote bag featuring a prominent Versace logo plaque. The lighting is bright and clean, accentuating the rich textures of the outerwear and accessories.

Style

Vertical, Commercial, Clean, Nostalgic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign