Brand
ProjectAnthem
Kate Monan, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for Vermont Creamery highlights the rich, creamy texture of cultured butter across various culinary applications. Macro shots capture butter being whipped, spread with a knife onto warm biscuits, melting over a seared steak in a cast-iron skillet, and oozing into baked potatoes. The warm lighting and tight framing emphasize the smooth texture and golden hue of the product. The sequence celebrates the craft of butter making through appealing food cinematography.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Macro, Natural light
Industries
CPG / Packaged Food
Color
Golden Yellow (70%)
Cream (30%)
Background
Showroom
Context
TVC / TV Commercial