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BrandLacoste
ProjectSpring 2024 Ad Campaign
Venus Williams pushing the open jaw of a giant green crocodile sculpture wearing burgundy athletic apparel against a plain light background.

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

Venus Williams

Description

Professional tennis player Venus Williams is shown in a studio setting as part of the Lacoste Spring 2024 campaign. She is wearing a dark burgundy athletic outfit with matching orange sneakers. Her pose involves one arm reaching up to hold open the top jaw of a massive, stylized green crocodile sculpture, while her foot rests on its red tongue. The lighting is bright and even, casting minimal shadows on the neutral backdrop. The overall composition is playful, emphasizing scale contrast between the human subject and the oversized brand mascot.

Style

Commercial

Techniques

Studio strobe, 3D render / CGI

Industries

Sportswear