Brand
ProjectVaseline Originals
Whitecoat Productions Singapore, Post Production / VFX,
Associated creatives
Tags
Description
This video project titled Vaseline Originals for the brand Vaseline features a montage of user-generated content and archival clips highlighting internet beauty and lifestyle hacks involving petroleum jelly over the years. Created by agency Ogilvy Singapore and production company Whitecoat Productions Singapore, the piece utilizes fast-paced editing and split-screen video formats to examine internet culture, content sharing, and creator attribution. The visual narrative combines textured vintage clips with modern digital video snippets, graphic typography frames, and dynamic text overlays in a contemporary commercial style.
Style
Horizontal, Commercial, Retro
Industries
Cosmetics
Color
Navy (50%)
Pure White (50%)
Background
Solid Colour
Context
Advertising Campaign