Vaseline

Jun 2026

Vaseline Originals explores the enduring presence of petroleum jelly within global beauty culture through a montage of archival footage and contemporary digital clips. The campaign chronicles the evolution of internet beauty hacks, tracing how legacy products find new utility through modern creator culture. Developed by Ogilvy Singapore and produced by Whitecoat Productions Singapore, the commercial utilizes split-screen layouts and dynamic text overlays. The project employs a fast-paced editing rhythm that bridges retro aesthetic motifs with live-action technique to comment on the nature of digital content sharing and creator attribution.

Horizontal, Commercial, Retro

Cosmetics

Solid Colour

Advertising Campaign