Feifei Li, Set Designer,

Description

This image captures an advertising campaign photograph for Valentino's Lunar New Year 2025 collection, shot by photographer Fish Zhang with art direction by Christopher Simmonds. A woman stands centrally in a richly decorated room featuring deep red walls with gold-trimmed paneling, red carpeting, and vintage furnishings including a red-upholstered armchair and a standing lamp. She wears a structured pastel pink long-sleeve dress, white patterned tights, white gloves, and a matching pink cap, accessorized with pearl drop earrings and a pearl necklace. The set design by Feifei Li evokes an intimate, theatrical interior space with crimson tones, complemented by soft, diffused lighting and floral branch accents in the foreground. The bold branding of Valentino Garavani appears prominently in the top border against an off-white background framed by a solid red border.

Style

Vertical, Commercial, Warm, Retro

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign