Brand
ProjectUrban Outfitters S/S 24
Roku Roppongi, Hair Stylist,
Associated creatives
Tags
Description
This image for the Urban Outfitters S/S 24 campaign features model Viet Pham outdoors in a sunlit setting. The male model has curly dark hair and wears a white graphic t-shirt with a strawberry motif, paired with dark shorts featuring utility cargo pockets. He carries a large, textured black woven shoulder bag with white striped detailing. The background shows a dusty ground with parked vehicles, traditional buildings, and palm trees under a bright sky. Hair styling is credited to Roku Roppongi.
Style
Lifestyle, Vertical, Earthy
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Background
Street
Context
Advertising Campaign