Brandupa!
ProjectBrand Identity
upa! Brand Identity 2026
Associated creatives
Tags
Description
A wooden A-frame sidewalk sign displays a black board with an interactive challenge menu for climbers. The graphic features seven levels of difficulty, each associated with a unique colored arrow, with bilingual text in Portuguese and English reading "Como te sentes hoje? / How do you feel today?". The structure is made of natural, light-toned wood and is set on a grey concrete pavement outdoors. The text ranks levels from "curioso" to "atrevido," providing a playful and clear guide for bouldering enthusiasts. The clean, minimalist typography and organized layout are set against a dark architectural background.
Style
Commercial, Corporate
Techniques
Typography
Industries
Outdoor & Adventure Sports