upa! Brand Identity 2026

Description

This image presents a brand identity project for upa!, created by Visie Admin with design contributions from Allie Heesh, Sara Silva Santos, and Andreia Luísa, alongside web development by Huw Saunders. The central focus is a black instructional sign titled "Regras da Casa / House Rules" mounted on a clean white wall. The sign features bilingual text, numbered guidelines, and graphic illustrations with orange and purple arrows. To the left, a textured wooden climbing wall panel displays several colourful climbing holds in white, yellow, and blue. The composition is clean and well-lit by natural light, highlighting the functional signage and interior branding details of the climbing facility.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Outdoor & Adventure Sports

Color

Background

Gym

Context

Advertising Campaign