Shenay Frazer, Agency / Creative,

Description

This social media video for the Uniting Op Shops project by Uniting Vic. Tas, created by Shenay Frazer, documents a thrifting journey to recreate a Pinterest mood board. The video opens with a curated mood board collage before transitioning to an op shop on Chapel Street. A red-haired woman browses shelves stocked with vintage ceramics, plates, and home decor, picking out items like yellow patterned plates, a red frame, and polka-dot pieces. She tries on thrifted clothing in a fitting room and displays her finds while shopping. The video uses bright lighting, vertical formatting, and fast-paced editing tailored for social media discovery.

Style

Lifestyle, Vertical, Clean

Industries

Specialty Retailers

Color

Background

Retail Store

Context

Social Media / Short Form Video