United Colors of Benetton Benetton October 2023 Social campaign 2023

Description

Captured by photographer Mattia Savio, this campaign portrait for United Colors of Benetton features a young male model relaxing comfortably on a bed dressed in crisp white linens. Styled by Margherita Moro, the subject wears a dark blue long-sleeve top and matching trousers with a visible white waistband. The composition is framed vertically within a minimalist bedroom setting, emphasizing a relaxed and intimate atmosphere. Soft natural light illuminates the scene, highlighting clean textures and quiet domestic styling. Hair and makeup were directed by Franco Gobbi and Luca Cianciolo as part of the October 2023 social media campaign.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Bedroom

Context

Social Media / Short Form Video