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BrandMichelob ULTRA
ProjectULTRA Story - Dreamcaster

UNIT9 London, Production,

Associated creatives

Fallon
FallonProduction
Secret Guy
Secret GuyPost Production / VFX
JSM Music
JSM MusicMusic / Sound
FCB New York
FCB New YorkAgency / Creative
456 Studios
456 StudiosProduction
Lord + Thomas NY
Lord + Thomas NYPost Production / VFX
456 Studios
456 StudiosMusic / Sound
The Mill LA
The Mill LAProduction
HELO
HELOProduction
HELO
HELOMusic / Sound
Weber Shandwick
Weber ShandwickPR
3PM
3PMPR
ASL
ASL
DaHouse Audio
DaHouse AudioMusic / Sound
Citizen Music
Citizen MusicMusic / Sound
Starcom
StarcomMedia
UNIT9 London
UNIT9 LondonProduction
Sonic Union
Sonic UnionMusic / Sound
Notan Studio
Notan StudioPost Production / VFX
Ntropic
NtropicPost Production / VFX
Chapeau Studios
Chapeau StudiosPost Production / VFX
School Editing
School Editing
Wave Studios NY
Wave Studios NYMusic / Sound
Honeymix
HoneymixMusic / Sound
SixtyFour Music
SixtyFour MusicMusic / Sound
Getty
GettyProduction
Shutterstock
ShutterstockProduction
Film Supply
Film SupplyProduction

Tags

basketball gameadult malesports commentatorsports arenaMichelob Ultraartificial intelligence

Description

The promotional video presented by Michelob Ultra shows Cameron Black, who was born completely blind, commentating on a basketball game for the first time, powered by data and AI. The video shows footage of Cameron in a sports arena and a basketball court. It showcases basketball players in action during a game, highlighting the energy and excitement of the sport. The narrative emphasizes Cameron's unique perspective, made possible through the use of data and artificial intelligence, allowing him to fully experience and commentate on the basketball game.