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BrandUniqlo
ProjectSS26 Denim Campaign
Five models in casual denim clothing standing and smiling on outdoor stone steps in natural sunlight against a pale wall.

Uniqlo SS26 Denim Campaign 2026

Associated creatives

Javier Castán
Javier CastánPhotographer
Shotaro Yamaguchi
Shotaro YamaguchiFashion Editor/Stylist

Tags

group of five modelsfive modelsgroup of modelsdenim clothingcasual wear

Description

This commercial image for the Uniqlo SS26 Denim Campaign features a group of five diverse models standing casually on outdoor stone steps against a light architectural wall. The group consists of three men and two women wearing relaxed-fit denim jackets, shirts, trousers, and sweaters in various shades of blue and neutral tones. Bright natural sunlight casts distinct shadows across the wide stone staircase and background wall. The Red Uniqlo LifeWear logo is prominently overlaid on the left side of the frame.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Navy (50%)
Cream (30%)
Beige (20%)

Background

Residential Building

Context

Advertising Campaign