BrandUnder Armour
ProjectHoliday
Union Editorial, Post Production / VFX,
Associated creatives
Tags
Description
A diverse group of athletes are shown training hard in this Under Armour commercial. Women and men lift weights in a gym setting, performing squats, deadlifts, and presses. A group of women run together on a wooded road in the rain. Other athletes perform box jumps in a gritty gym. A man runs on a football field pulling a weighted sled in foggy conditions. The commercial emphasizes hard work with each rep and drop of sweat being portrayed as a gift. Other scenes show group training exercises on a football field during daylight.
