Under Armour: Holiday

Dec 2022

Under Armour’s Holiday campaign channels the intensity of athletic training, centering on the physical dedication required for elite performance. The spot features a series of high-energy sequences, moving between the controlled environment of a weight room and the raw pace of an outdoor training path. Produced by DOMO, the project leans into a cinematic aesthetic, utilizing slow motion to emphasize the mechanics of weightlifting and sprint drills. The visual approach prioritizes a grainy texture and dramatic lighting, which highlights the exertion of the athletes in training. Post-production and editorial work were managed by Union Editorial and Marshall Street Editors, with supporting sound design and music production provided by DOMO.

Horizontal, Action, Cinematic, Grainy

Slow motion

Gym

Brand Film / Corporate Video