DDB Aotearoa, Agency / Creative,

Description

This commercial video for KidsCan titled Unfair Decisions depicts children in a domestic kitchen setting handling worn black shoes. The scene captures an interior home environment with natural light filtering through windows. The cinematography features muted tones and a cinematic style reflecting a serious emotional register. The young subjects are portrayed in candid interactions within a kitchen space.

Style

Horizontal, Cinematic, Desaturated

Techniques

Natural light

Industries

Charitable Organisations

Color

Background

Kitchen

Context

TVC / TV Commercial