Brand
ProjectUndercover X GU

Odinaka Ekezie, Model,
Associated creatives
Tags
Description
A promotional campaign image for the Undercover x GU collaboration, designed by Jun Takahashi and photographed by Taro Mizutani with styling by Yohei Usami. Two models, including Odinaka Ekezie, stand atop a giant green apple set against a soft overcast sky. The styling highlights functional green outerwear, featuring a hooded zip jacket with matching cargo trousers on the left and an oversized hooded parka paired with relaxed black pants on the right. A graphic GU emblem and co-branding typography are positioned prominently between the subjects.
Style
Commercial, Surreal, Square
Techniques
Soft Light
Industries
Streetwear
Color
Forest Green (50%)
Off-Black (30%)
Background
Overcast Sky
Context
Advertising Campaign