POCKO, Animation,

Description

This animated video created for Lumē Deodorant titled Under the Tatas features a stylized Black woman running through a vibrant, surreal landscape filled with rolling pink hills, whimsical clouds, and expressive animated sweat drop characters. The 2D vector animation style incorporates bold primary color blocks, gradient skies, and playful character designs. Throughout the narrative sequence, the character deals with perspiration before discovering the product, accompanied by upbeat music and on-screen lyric captions. The project brings together agency contributions from MIRIMAR, music production by Max Cooper, and animation by POCKO.

Style

Horizontal, Cinematic, Organic

Techniques

Animation, Vector

Industries

Cosmetics

Color

Background

Illustrated Frame

Context

Social Media / Short Form Video