Brand
ProjectUnder my roof
AKQA Australia, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for Westfield titled Under my roof features creative production by FINCH and agency work by AKQA Australia. The sequence opens with an older woman singing and looking at a vintage family photograph, before cutting to a young man gaming in a room where an oversized eye looks down from the wall. Later scenes show the woman floating among cloudscapes, holding a laundry basket, and characters interacting across surreal dreamlike settings. Music and sound design are handled by Sonar Music and Level Two Music, with media planning by EssenceMediacom and PR by Ogilvy PR.
Style
Horizontal, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Big Box Retail
Context
TVC / TV Commercial