Helen Roddey, Agency / Creative,

Description

This video showcases the Under Armour Women Unlike Any campaign launch, celebrating female athleticism and strength through dynamic movement and athletic apparel. The sequence features female athletes training across varied settings including coastal terrain, forests, and urban training spaces. Throughout the video, bold typographic elements appear alongside athletic performances, highlighting strength, perseverance, and dedication. The project pairs elite athletes with spoken word artists to honor female athletic prowess and personal achievement.

Style

Horizontal, Commercial, Action, Clean

Techniques

Slow motion

Industries

Sportswear

Color

Context

Advertising Campaign, Brand Film / Corporate Video