We Go Again, Production,

Description

This sports campaign video for Under Armour titled We Grind For All We Get captures athletes training across various urban and indoor settings. The film features scenes of basketball players on outdoor courts, individuals preparing in locker rooms, and athletes wearing branded athletic apparel and footwear. The cinematography utilizes moody lighting, desaturated color grading, and dynamic camera movements to convey determination and resilience. Produced by The Quarry and We Go Again, the video highlights athletic dedication through gritty training routines and expressive portraiture.

Style

Horizontal, Cinematic, Desaturated, Warm, Gritty

Techniques

Slow motion

Industries

Sportswear

Color

Context

Advertising Campaign, Brand Film / Corporate Video