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Under Armour Step In - The Project Is Calling 2023

About

This dynamic commercial video for Under Armour titled Step In - The Project Is Calling features Dwayne Johnson alongside diverse athletes engaged in rigorous gym training. The video captures intense workout sequences including weightlifting, jump rope, and functional fitness exercises inside a dimly lit gym space with warm and moody lighting. Dwayne Johnson delivers motivational voiceover while athletes train hard against a backdrop of gym equipment and dramatic backlighting. The production showcases athletic apparel and high-energy fitness routines with cinematic visual grading.

Brand

Under Armour

Project

Under Armour Step In - The Project Is Calling 2023

Keywords

Dwayne JohnsonDwayne Johnson in gymathletes training in gymUnder Armour training videoworkout sessiongym trainingweightlifting workoutfitness campaign

Credits

DOMO
Production
The Light
Production
DOMO
Post Production / VFX

Styles

HorizontalCommercialActionMoodyWarm

Industries

Fitness

Background

Gym

Context

Advertising Campaign
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