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Brand
Under Armour
ProjectArmour Up

Under Armour Armour Up 2023

Associated creatives

Fela
FelaProduction
Zambezi
ZambeziAgency / Creative
Sunset Edit
Sunset Edit
Cameo FX
Cameo FXPost Production / VFX
Citizen Music
Citizen MusicMusic / Sound
Luti Media
Luti MediaAgency / Creative

Tags

under armour campaignunder armour videoarmour up campaignathletes and artistssportswear commercial

Description

This dynamic campaign video for Under Armour titled Armour Up showcases high-profile athletes and musicians including Kelley O'Hara, Gavlyn, Alex Greenwood, and Nadia Rose. The visual sequence alternates between intense studio lighting, fire elements, industrial training settings, and sleek neon-outlined athletic spaces. Featuring bold wardrobe choices such as red puffer jackets and athletic gear, the piece captures an energetic and powerful tone. Post-production and visual effects by Cameo FX and sound production by Citizen Music elevate the cinematic feel of the spot.