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BrandUgg
ProjectUGG Social Campaign FW26
Woman with long blonde hair crouching in front of a flaming pink heart prop on an asphalt road at night.

Ugg UGG Social Campaign FW26 2026

Associated creatives

Hanna Moon
Hanna MoonPhotographer
Ava Nirui
Ava NiruiCreative Director
Zara Mirkin
Zara MirkinFashion Editor/Stylist
Rachel Lee
Rachel LeeHair Stylist
Julian Stoller
Julian StollerMakeup Artist
Adéla Jergová
Adéla JergováEntertainer

Tags

crouching womanwoman crouchingeast asian womanblonde womanflaming heartpink flaming heartburning heart proplilac outfitlilac mini skirtpurple slip on boots

Description

Shot by photographer Hanna Moon for the UGG FW26 social campaign with creative direction by Ava Nirui, this night composition features a crouching model framed by a glowing pink flaming heart structure. The subject wears a pastel lilac sleeveless utility top and skirt set paired with coordinating purple slip-on boots and translucent ankle socks. Her long, straight blonde hair cascades over her shoulders as direct flash illuminates the scene against the dark asphalt road. In the deep background, suburban houses stand faintly visible under the night sky.

Style

Horizontal, Commercial, Moody, Surreal

Techniques

Flash

Industries

Footwear

Color

Lilac (60%)
Butter (30%)

Background

Road

Context

Advertising Campaign