Chime Serra, Prop Stylist, Los Angeles
About
This video campaign for Ugg features a woman on a city rooftop wearing a brown coat and platform boots while holding a white sheet against a skyline. Subsequent scenes transition to an interior loft space where women sit on wooden floors playing crystal singing bowls, accompanied by a small dog. The cinematography employs a cinematic grade with soft natural lighting and desaturated tones. Throughout the sequences, characters engage in contemplative activities such as writing in a journal and playing musical instruments. Prop styling by Chime Serra enhances the tactile textures of knitwear, rugs, and metallic bowls.
Keywords
Styles
Industries
Background
Rooftop
Context
TVC / TV Commercial





