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Two yellow tote bags with black typographic branding displayed against a dark background, designed by Forth + Back for UCR Arts.

Brand Identity 2018

Associated creatives

Description

This brand identity project for UCR Arts, designed by Forth + Back, features two yellow canvas tote bags displayed against a dark textured background. The left bag displays clean black typography reading California Museum of Photography and Barbara & Art Culver Center of the Arts above bold UCR lettering framed by horizontal lines. The right bag features large Arts lettering positioned beneath horizontal black graphic lines. The composition highlights minimalist graphic design and clean merchandising aesthetics.

Style

Horizontal, Commercial, Minimalist

Techniques

Typography

Industries

Festivals & Events

Color

Amber (70%)

Jet Black (30%)

Background

Black Seamless

Context

Advertising Campaign