Jerrie Joy Redman Lloyd, Prop Stylist, Sydney

Description

An adult man wearing an ochre yellow sweater carries an infant in a blue cloud-print baby carrier, holding a stalk of celery in his hand. Positioned in front of them is a brown paper shopping bag bearing the green and black Uber Eats logo, overflowing with a pineapple, orange juice, almond milk, and other groceries. On a green grid-patterned tabletop in the foreground sit a sliced watermelon, whole red tomatoes, purple radicchio, green apples, tissue packs, a milk bottle, and a grey sippy cup. In the background, white tiled kitchen walls display a row of cookbooks and a bunch of bananas on the left counter, alongside a large stack of household paper goods to the right. The lighting is bright, even, and commercial, highlighting the vibrant colors of the fresh food and branded packaging. The scene was styled by prop stylist Jerrie Joy Redman Lloyd in Sydney.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Grocery

Color

Background

Set-dressed

Context

Advertising Campaign