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BrandBob's Red Mill
ProjectRebrand

Turner Duckworth, Agency / Creative,

Associated creatives

Turner Duckworth
Turner DuckworthAgency / Creative

Associated creatives

Turner Duckworth
Turner DuckworthAgency / Creative

Tags

logobrandingtypographyillustrationmancorporate identity

Description

The video showcases the rebranding of Bob's Red Mill. It begins with the brand name in red font on a cream background, with the tagline 'has a new look'. The logo appears with a cursive, handwritten-style red font on a cream background. Next, an illustration of Bob, the company's founder, appears; this transitions into a circular logo with a sketch of Bob and the text 'An Employee-Owned Company ESTD 1978'. The video concludes with the words 'With lettering inspired by'.