Ture Lillegraven, Photographer, New York

Description

An athletic campaign image photographed by Ture Lillegraven features a man walking across a bright red floor framed by traditional red architectural screens and panels adorned with floral patterns. The subject wears a matching floral patterned zip-up athletic jacket paired with black shorts, compression tights, and sneakers. Large white Chinese typography overlays the scene alongside adidas branding. The lighting is bright and evenly distributed, highlighting the vibrant red and blue color palette of the traditional indoor setting.

Style

Horizontal, Commercial, Saturated, Warm

Industries

Sportswear

Event

New Year's Eve, Chinese New Year

Color

Background

Set-dressed

Context

Advertising Campaign