BrandTumi
ProjectSpring 2025 Ad Campaign
Emma Summerton, London
Associated creatives
Tags
Description
A line-up of five premium hard-shell Tumi suitcases is presented in a horizontal row within an elegant, high-ceilinged hotel lobby. Each suitcase features a distinct metallic finish: charcoal, silver, rose gold, electric blue, and burnt orange, all sharing a textured, diagonal-ribbed design. They are positioned on a polished stone floor in front of an ornate wrought-iron mezzanine railing and soft interior lighting. The composition highlights the sleek, contemporary aesthetic of the luggage against a traditional architectural backdrop. Every piece is equipped with integrated locks and classic Tumi branding tags, showcasing a cohesive yet varied colour story for the brand's spring collection.
Style
Commercial
Techniques
Studio strobe
Industries
Bags & Accessories