Brand
ProjectBrand Identity
Tschüss Brand Identity 2025
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Description
This motion design project showcases the brand identity for Tschuss, art directed by Nick Hum with motion by Mooje O'Brien and graphic design by JesseJessi. The vertical video presents a cream-colored typographic poster featuring bold black brushstroke lettering that reads danke. Above the central word, uppercase text reads EAST BERLIN MEETS SOUTH ST.LOUIS, while smaller accompanying text underneath includes the phrase FOR DRINKING, Tschuss Klub, and specific geographic coordinates alongside an address in St. Louis, MO. The clean composition relies heavily on high-contrast monochromatic typography and graphic layout.